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Toy Monster (Unabridged)
By Jerry Oppenheimer
Narrated By Dina Pearlman

Regular Price: £18.59
Special Offer Price: £3.99

Length: 11 hours and 1 min.
Customer Rating: 3.0

Audiobook Summary:

Castlibrary UK is proud to present Toy Monster (Unabridged). This audiobook is available for download for our UK based customers.

From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.

Now, in this intriguing and entertaining expose, New York Times best-selling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toyland, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.

Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel and why its fearsomely litigious approach within the brutal toy business has helped their products to dominate potential rivals, such as Bratz.

Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.

Audiobook Keywords: Bios, Memoirs, Business Leaders, Business, Commerce, Economy, History, 20th Century

Tags: Business Commerce Economy Memoirs History 20th Century Business Leaders Bios