Effective Date: December 5, 2006
Last Updated: February 8, 2008
Our Commitment To Privacy and Restrictions on Use of Our Site
Castlibrary.com ("Site") is an Internet property of Bella Ventures, a division of Bella Ventures, Inc. ("we," "us"). Your privacy is important to us. In this statement we explain our online information practices and the choices you can make about the way your information is collected and used. We will use reasonable efforts to make this statement available via a link on our homepage and elsewhere on our site for easy reference.
Our Site may not be used by persons under eighteen (18) years of age, or persons who are not residents of the United States. Persons in these categories must not disclose any information to us, or use this Site. We do not knowingly solicit or collect information from persons under eighteen (18) years of age or who are not United States residents. We define "United States" as the fifty (50) states, plus U.S. territories, including the Midway Islands, Puerto Rico, American Samoa, Virgin Islands, Micronesia, Marshall Islands, Northern Mariana Islands, Palau and Guam.
The Information We Collect
This statement applies to all information collected or submitted on this Site and sites under common ownership with the Site to which we may provide links within the Site. We collect information on the registration forms that you complete in connection with becoming a member ("Member") of our incentivized advertising program, through which you will receive access to the service described on our homepage. Members also may qualify to receive complimentary promotional offers after fulfilling the applicable participation requirements ("Program"). During the course of the collection of this information, it may be shared automatically with third parties; you will see links those privacy policies on the applicable pages. You agree to this statement, in its entirety, when you: (1) access or use our Site; (2) agree to receive marketing materials from us on this Site or via any other means; (3) provide any information to us on this Site or via any other means; and/or (4) register to become a Member in the Program.
The types of personal identifying information ("personal information") we collect include:
• First and last name
• Email address
• Phone number
• Age and/or date of birth
• Any other personal information the user submits during the course of normal correspondence with us or our third party companies
We also collect non-personally identifiable information. Non-personally identifiable information is information collected in the normal course of operating our business that does not reveal the specific identity of the consumer. This data records a consumer's activity either on this Site or within this Site-initiated email. The types of non-personally identifiable information collected include:
• Internet protocol ("IP") address
• Consumer click-stream data
• Consumer email-open data
• Aggregate click-stream data provided to us by third party companies
Cookies and Clear gifs
You must allow cookies and pop-up windows to be active on your system to participate in our Program. Cookies are small pieces of information stored on your hard drive. Cookies do not spy on you or otherwise invade your privacy, and they cannot invade your hard drive and steal information. Rather, they help you navigate a website as easily as possible.
Our Site utilizes cookies to collect information about how our Site is used. Information gathered from cookies may include the date and time of visits, the Site pages viewed, time spent at our Site and the websites that you visited just before and just after your visit to our Site. If you do not wish to transmit "cookie" information about yourself, you may turn off the cookie function in your web browser. Please consult the "Help" section of your web browser in order to correctly turn off or disable the cookie functions. However, turning off or disabling the cookie functions on your web browser may prevent our system from properly recognizing you when you visit our Site, and consequently may make your participation in our Program more difficult or invalid.
Our Site's servers also automatically identify your computer by its IP address, which is a unique string of numbers that is assigned to your computer by your Internet service provider. IP addresses are automatically logged by web servers, collecting information about a user's traffic patterns. While the IP address does not identify an individual by name, it may, with the cooperation of the ISP, be used to locate and identify an individual using the Internet. Your IP address can, however, reveal what geographic area you are connecting from, or which ISP you are using. Your IP address may be used to address problems with our server, administer our Site and/or to gather broad demographic information about our Members. Finally, the other websites that you visit have IP addresses, and we may collect the IP addresses of those websites and their pages, as well.
In addition, for the purpose of formatting and delivering future campaigns, we may employ pixel tags (also known as clear gifs) to track: 1) the pages that our users visit on affiliate and/or partner websites; and 2) user openings of, and clicks on, our targeted email advertising.
We reserve the right to employ user source information, including applicable category and interest(s), for the marketing of targeted email messages. This source information may be shared with our third party marketing partners. We reserve the right to retain cookie and pixel tag data indefinitely.
The Way We Use Information
Generally, we will use information collected on this Site to contact the consumer in response to consumer-initiated inquiries, to provide services requested by the consumer, to alert consumers to changes in services or features, and to provide consumers with requested information regarding us or our services.
Any information that you submit at the Site remains your property. However, by submitting that information to us, you grant to us the right: (1) to share your information with third party individuals and entities that we employ directly, or as contractors or agents at our direction; (2) to share your information with third party advertisers and marketers; (3) to use your information for purposes of administering our business activities, including the operation of the Program; (4) to use your information for purposes of providing customer service, such as support; and (5) to use your information in order to send you information about products and/or services that we, and/or our third party advertisers and marketers, think may be of interest to you. In addition, we may use the information that you provide to us to contact you about changes to our Program or Site, the services, features or products that we or our third party advertisers and marketers offer and/or other information that we believe that you may find valuable. If, at any time, you do not wish to receive such information, you may chose to "opt-out" through the instructions contained in the section entitled "Choice/Opt-Out" below.
We reserve the right to share, sell, rent, lease and/or otherwise distribute any and all information with/to any third party for any and all uses permitted by this statement and applicable law. These third parties may include providers of direct marketing services and applications, including lookup and reference, data enhancement, suppression and validation, and email marketing. We may also use your information for any Program related purpose, and/or marketing and survey purpose, on our own behalf and on behalf of our affiliates and subsidiaries. Information may be shared automatically when you complete a third-party registration form. We may disclose information to third party agents and independent contractors that help us operate the Program. You agree that we may contact you at any time with updates and/or any other information that we may deem appropriate for you to receive in connection with your continued use of the Site.
By submitting your email address at the Site, you agree to receive email marketing materials from us and our third party advertisers and marketers whose materials we post on the Site. We, and our third party advertisers and marketers, may maintain separate email lists for different purposes. If you wish to end your email subscription to a particular list, you must follow the instructions contained in each email correspondence that you receive from us, the applicable third party advertiser or marketer, to unsubscribe from that particular list. Please follow the instructions at the end of each email message to unsubscribe from the particular list.
To unsubscribe from all of our email lists, please follow the instructions set forth in the "Unsubscribe/Opt-Out" section below. We only send email marketing to individuals who that have agreed to receive email from us.
We also reserve the right to disclose your personal information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, when legal process is served on our Site, if our assets are sold or acquired, or if our company is sold or acquired, or when we otherwise deem it necessary or appropriate. By agreeing to this statement, you consent to disclosure of any record or communication to any third party when we, in our sole discretion, determine the disclosure to be appropriate.
Data Collection Practices by Third Party Advertisers and Marketers
You can access certain third party advertiser and marketer websites through our Site. When you opt to enter into a transaction with, receive information from or provide information to such third party advertisers or marketers, you may be doing so through the third party websites of such third party advertisers or marketers. These third party advertisers, marketers and associated websites have separate privacy and data collection practices and we assume no responsibility relating to them.
We do not endorse, nor are we liable for the accuracy of, the privacy policies and/or terms and conditions of each of the third party advertisers and marketers that may advertise or post promotional items at the Site. Entities that may advertise, promote goods or services, and/or place banner ads at the Site, including these third party advertisers and marketers, are independent third parties and are not affiliated with us.
You should read the privacy policies of such third party websites to make sure that you agree to their terms before using such websites. If you wish to opt out of receiving mailings from such third party advertisers and/or marketers, you must do so directly with such third party advertisers and/or marketers, or as otherwise provided on or through their respective websites.
Right to Contact Via Telephone
In addition, by registering at this Site, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR Sec. 310 et seq.), as amended from time to time (the "Rule"). Notwithstanding that your telephone number may be listed on the Federal Trade Commission's Do-Not-Call List, we reserve the right to contact you via telemarketing under the Rule, and we may transfer this right to our sponsors and one or more third party marketing partners.
Group Aggregate Data
We reserve the right to provide aggregate or group data about our Site users for lawful purposes. Aggregate or group data is data that describes the demographics, usage, or characteristics of our Site users as a group, without disclosing their personal information.
We endeavor to safeguard and protect our users' information. When users submit information at this Site, such information is protected both online and offline. The servers in which we store our users' personal information are kept in a secure physical environment. We have security measures in place to protect against the loss, misuse, and alteration of personal information under our control.
Currently, we do not require any payments for access to our Members' Area, and therefore do not protect or secure credit card or other payment transactions. We may provide links to independent third party sites that require such payments, but we do not accept any liability for the security of credit card or other data transmitted to such third parties.
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our Site from those we actually know are under 13, and no part of our Site is structured to attract anyone under 13.
How You Can Access Or Correct Your Information
If you wish to access, delete or correct the information that you have provided to us through this Site, please contact us through the "Contact Us" section of our Site, via email or through written request to the Customer Service Manager at the address listed below. We may take reasonable steps to confirm the identity of the consumer in an effort to prevent identity theft.
To unsubscribe/opt-out of having your information shared with third parties, please click on the unsubscribe link in any email we send to you. Please note, however, that when you select this option, we will still share your information with third parties, as necessary, in order to operate the Program and/or process any transaction that you entered into by and through the Site for as long as you are a Member.
To stop receiving future commercial communications directly from us, please click on the unsubscribe link in any email we send to you. Please note, however, that when you select this option, we will still send you emails and other communications regarding the Program and/or any transactions that you entered into by and through the Site for as long as you are a Member.
We may maintain separate email lists for different purposes. If you wish to end your email subscription from a particular list, you need to follow the instructions at the end of each email message to unsubscribe from the particular list. To unsubscribe from all of our email lists, please click on the unsubscribe link in any email we send to you, or send a written notice to
Customer Service Manager
6216 E. PCH, #330
Long Beach, CA 90803
We process all unsubscribe/opt-out requests promptly, but it may take 10 business days for the change to be fully effective. Unsubscribing from one list may not remove the consumer from all marketing lists. Similarly, unsubscribing from one advertiser will not prevent the consumer from receiving all advertisers' emails.
Because third parties maintain their own unsubscribe/opt-out lists, email recipients who wish to end their email subscription from a particular third party must follow the instructions at the end of each email message to unsubscribe from that specific list. We do not control third party mailing lists and cannot process unsubscribe/opt-out requests if the message does not come directly from us.
Your California Privacy Rights
California Civil Code Section 1798.83 permits California residents who have provided personal information to us or our third party advertisers and marketing partners to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year.
How To Contact Us
Should you have other questions or concerns about our privacy policies, please contact us at support at Castlibrary.com or by mail at:
Customer Service Manager
Bella Ventures, Inc.
6216 E. PCH #330
Long Beach, CA 90803
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